Finding the “Greater Good” in an Era of Polarization: What Vaccine Hesitancy Has Taught Us

September 14, 2022 -
12:00pm to 1:00pm

Heidi J. Larson, PhD 
Professor of Anthropology, Risk and Decision Science
Director, The Vaccine Confidence Project 
London School of Hygiene & Tropical Medicine

Heidi Larson’s research analyzes social and political factors that can affect the uptake of health interventions and influence policies. Her particular interest is in risk and rumour management from clinical trials to delivery – and building public trust. She served on the FDA Medical Countermeasure (MCM) Emergency Communication Expert Working Group. She is currently Principal Investigator for a global study on the acceptance of vaccination during pregnancy; an EU-funded (EBODAC) project on the deployment, acceptance, and compliance of an Ebola vaccine trial in Sierra Leone; and a global study on Public Sentiments and Emotions around Current and Potential Measures to Contain and Treat COVID-19. She is an anthropologist and Director of The Vaccine Confidence Project™, a WHO Centre of Excellence on addressing Vaccine Hesitancy.

Additional information

Co-sponsored by the UNC Center for Bioethics, School of Medicine Merrimon Lectureship, Bullitt History of Medicine Club, and University Libraries at the University of North Carolina, Chapel Hill

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